BMW Drive
Brand Experience, Art Direction
A theatrical brand experience for BMW Series 5 in Singapore.
In 2017, we introduced the groundbreaking BMW Series 5 to the Singaporean market. The journey began two months prior to the official launch, during which our team embarked on an ambitious pitch for this prestigious project. Within this endeavor, I assumed a pivotal role, entrusted with the creation of the primary key visual and development of all branding collateral essential for the event's success.
My responsibilities extended beyond mere design execution; I played an integral part in conceptualizing the overarching theme and crafting the immersive experience that would define the essence of the launch. This involved meticulously aligning our creative vision with the values inherent to the BMW brand while also resonating with the discerning tastes of our target audience.
