A Brave New World
Art Direction, Digital Design
A visual storytelling experience for PSA Singapore about the world's largest transshipment hub.
As a seasoned Art director, I had the extraordinary opportunity to bring to life PSA's digital report, a whimsical exploration into their company's essence, themed around the enchanting tales of "Alice in Wonderland" and the strategic depths of chess.
Drawing inspiration from Lewis Carroll's timeless masterpiece, "Alice in Wonderland," I infused the site with elements of wonder and whimsy. From playful animations and vibrant colors to surreal landscapes and quirky characters, every aspect of the design was meticulously crafted to capture the magic and charm of Wonderland. Navigating through the website felt like tumbling down the rabbit hole into a world of endless possibilities.
Tying it all together was the overarching theme of "A Brave New World," encapsulating PSA's vision for the future and their bold strides towards innovation and transformation. Through captivating visuals, interactive storytelling, and immersive multimedia, the virtual book served as a portal to a world where dreams dared to become reality and boundaries dared to be pushed.
Designing PSA's virtual book was not just a project—it was a journey of discovery, creativity, and collaboration. By merging the whimsical charm of "Alice in Wonderland" with the strategic depth of chess, we created an immersive experience that captured the imagination and showcased PSA's unique identity in a brave new world of possibilities.
